SPRO, a trusted leader in premium fishing products, is excited to announce the launch of the powerful fish-attracting Nories Bite Powder, previously used exclusively by renowned professional angler and Bassmaster Elite Series champion Takumi Ito. Anglers can now harness this game-changing innovation to elevate their fishing success. This advanced Nories Bite Powder is infused with Ebi (shrimp) flavor, a proven attractant for a wide variety of freshwater and saltwater species. Engineered to outperform traditional oil-based scents, the formula offers a superior solution for maximizing lure effectiveness and keeping fish biting longer. The Nories Bite Powder, developed with Takumi Ito’s secret formula, is now available to all anglers seeking a competitive edge on the water. The innovative powder absorbs into lures, creating a durable shell that retains and releases scent over an extended period, significantly increasing its effectiveness. Unlike oil-based scents, the formula disperses rapidly in the water, attracting fish from a greater distance. Anglers will appreciate its versatile application, as it can be easily added to plastic bags or tackle boxes containing plastic lures. Packaged in a convenient 2.5-ounce bottle, it’s perfect for any fishing trip and fits neatly into tackle boxes. Retailing at just $12.99, this revolutionary product offers incredible value for its unbeatable performance. “The secret is out! Takumi Ito’s success on the water has always been fueled by innovation and attention to detail, said SPRO National Sales Manager Syd Rives. “This revolutionary Nories Bite Powder is a testament to that philosophy and gives everyday anglers the same advantage that has been Taku’s closely guarded secret for years.” Whether you’re a weekend enthusiast or a competitive angler, this groundbreaking product delivers a powerful, easy-to-use solution for increasing your success on the water.